DON’T UNDERESTIMATE THE POWER OF BACK-TO-SCHOOL LETTERS
Writing the annual back-to-school letter is on every superintendent’s to-do list. Even though it is part of a routine, it should not be approached as a routine assignment.
Every new school year brings an air of excitement and anticipation for what is to come. Your letter is an ideal opportunity to focus on the future and set an enthusiastic tone for the community, especially parents whose support is crucial to positive student outcomes.
Keep in mind that brevity is your friend. While you may have a lot of important information to share, overloading letters will lose readers. Decide on a few key messages that your audience should know to prepare for the upcoming year. Let them know why the information is valuable and how it relates to students’ academic performance and wellbeing.
It’s always a good idea to give credit where credit is due. It takes a multi-skilled team working in unison every day to make a school district run smoothly. Make sure your team knows their hard work and dedication are valued and appreciated.
Anything is possible when everyone embraces the district’s vision, goals and core values. Your back-to-school letter should convey a unified sense of purpose and remind readers that their support is instrumental not only in the district’s success but also in creating a better future for their community.
Phillip G Burchfield
Executive Director